Triad Speakers, Inc. HUMAX USA Universal Remote Control Premiere HTS
With a reputation built upon helping small companies grow, Muto Communications has quite a few success stories to our credit. We've developed public relations and marketing programs that have produced outstanding results for a variety of clients. Click any of the above links and learn about our success stories.
Then contact us to discuss what we can do for you.
TV & Radio / Internet / Print Media
MutoComm hit a grand slam for Humax USA - successfully positioning this Korean consumer electronics manufacturer as a new brand in the US marketplace with their launch of TiVo digital video recorder products.
Competing against DVR providers such as Reply TV, Comcast, Time Warner, DIRECTV, Echostar, and Cablevision, MutoComm created extremely targeted messaging for Humax that was echoed in all the right print media, TV & radio and internet news outlets.
MutoComm secured coverage in a wide range of KEY publications ranging from consumer electronics enthusiast trades, to consumer mainstream, to national and regional newspapers. MutoComm positioned Humax executives as visionaries within the burgeoning DVD recorder category, garnering management interviews, new product introductions (spotlights) and reviews, product awards, category round-ups, buyer's guide listings and more. Product reviews were so strong that many came across as endorsements, highly influencing readers and benefiting both Humax and TiVo!
The San Francisco Chronicle, October 2004 - Dawn. C. Chmielewski
"In one of the best entertainment matches since movies and popcorn, TiVo has teamed up with Korean manufacturer Humax to create a new digital video recorder that also burns DVDs."
The Orange County Register, November 2004 - Tamara Chung
"5 GADGETS YOU NEED NOW: Humax DRT-800 DVD Recorder with TiVo"
Playboy Magazine, July 2005 - Steve Morgenstern
"25 Easy Pieces: The tech you need to live the life you want: Humax DRT800 DVD Recorder with TiVo"
Men's Health, December 2005
"100 BEST NEW TECH TOYS FOR MEN: "The Humax DRT800 DVD Recorder with TiVo."
TV and Radio
MutoComm secured abundant holiday coverage on today's highly-viewed morning TV programs within major metropolitan markets including Good Morning America, Today Show, ABC, CBS, NBC and Fox News, ESPN's Cold Pizza and radio shows such as Sirius Satellite Radio, Bloomberg Radio and more.
MutoComm also had outstanding success with internet media communications - enter "Humax" into a Google search and view the depth of consumer "buzz" created among DVR enthusiast e-zines, forums and web blogs.