THE EDGE DISTRIBUTORS GROUP SIGNS MUTO COMMUNICATIONS AS PR AGENCY OF RECORD
July 5, 2006 -- Effective July 2006, Muto Communications is The EDGE Distributor Group’s public relations agency-of-record. Founded in 1999, The EDGE Distributors Group -- which consists of 14 individually-owned regional distributors -- serves the premium U.S. custom installation market, including residential value-added installers, systems integrators, and specialty retailers, with the finest installation products available - emphasizing reliability, innovation and quality. www.edgegroup.org "We're excited to have Muto Communications representing The EDGE Distributors Group," says Mike Hench, President of The EDGE Distributors
Group, adding, "Paul Muto’s background in the CE industry, combined with his skills as an evangelist for companies like ours, creates a great synergy." Katye Schmoldt, Director The EDGE Distributors Group, furthered, "Paul understands our business and shares our vision; together, we are eager to
communicate the many benefits of The EDGE Distributors Group to our growing audience of manufacturers, sales reps and dealers alike." To this extent, Muto Communications is also spearheading a new print advertising campaign for The EDGE Distributors Group. The new ad
incorporates a fresh new look-and-feel and spirited, more targeted messaging. The new ad is scheduled to appear in trade publications beginning
August 2006. Please stay tuned for upcoming announcements regarding The EDGE Distributors Group’s new manufacturer partner announcements, educational seminars and 2006 CEDIA event initiatives.
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