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For Immediate Release
September 06, 2005
Media Relations contact:
Muto Communications
Phone: 516.662.5374

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Best-Selling Luxury Home Theatre Lounger Just Got Even Better!

September 6, 2005 – Indianapolis, IN – At this week’s CEDIA EXPO in Indianapolis, Indiana, esteemed theatre-seating manufacturer Irwin Seating Company will be exhibiting their new-and-improved Ambassador Lounger that boasts advancements in both home theatre seating comfort and performance.

While the new Ambassador Lounger may look like its hugely successful predecessor -- whose winning combination of design, functionality and durability has made it a popular choice among home theatre integrators for over 5 years now -- it incorporates several improvements that until present had only been available on the company’s newer, more expensive luxury recliners.

According to Irwin Seating Company Home Theatre Division Manager Rose Pefhany, the new Ambassador Lounger incorporates the same highly acclaimed recline mechanism utilized in the company’s award-winning Performance VIP Recliner model which hit the marketplace last year. This mechanism provides three positions -- from upright (closed position), to basic movie watching (feet extended) to a fully reclined position (feet extended, head back) -- where the previous version offered simply two positions.

The new Ambassador Lounger is also now available with an optional motorized recline which delivers additional comfort by enabling the user to select any position traveled along the recline track (between closed and full recline) with the simple touch of a button.

The new Ambassador Lounger also incorporates performance enhancements that heighten the movie watching experience. The underside of the chair has been redesigned to allow for easier installation of optional bass shaker-type devices that reproduce the thumps, thrusts and shakes common to action movie soundtracks - a favorite amongst home theatre enthusiasts. Additionally, the armrests have been widened to accommodate larger cup holders.

The new Ambassador Lounger is available now. Standard features include Irwin Seating Company’s “Huggy-Back” foam, cup holders and manual recline. Options include motorized recline; center consoles with storage, and a choice of commercial grade velvet, Italian leather or customer’s own material upholstery. To accommodate each customer’s individual home theatre needs, the chairs can be ordered in a wide variety of configurations including single chairs, love seats, straight rows and curved rows.

For all press inquires, please contact Muto Communications at 516.662.5374 or via email at

About Irwin Seating Company
Founded in 1907, Irwin Seating Company is the largest and one of the oldest commercial theatre seating manufacturers in the world with annual revenues in excess of $150 million. The Company’s continued commitment to manufacturing excellence and customer support has earned recognition by the Association for Manufacturing Excellence (AME) and certification by the International Organization for Standardization (ISO 9001-2000).

In 2002 and 2003 independent retailer surveys, Irwin Seating Company’s home theatre division was voted the number one choice for product quality and reliability; quality of sales representatives; ease of doing business; promptness of delivery and quality of customer service. All Irwin Seating Company products meet the safety, durability, and structural adequacy requirements set forth by The Business & Institutional Manufacturer’s Association (BIFMA).

Irwin Seating Company, 165 City View Drive, Toronto, Ontario, M9W 5B1. Phone: 905.567.6656


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