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For Immediate Release
March 23, 2023
Media Relations contact:
Muto Communications
Phone: 516.662.5374

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This ingenious, cost-effective accessory adds 16:9 motorized masking to any brand’ss 2.40 fixed frame film screen. This blackens undesirable grey pillar bars properly framing the content, that along with remote or automated control, adds a layer of sophistication to the home theater

Ames, IA - March 23, 2023 - Seymour-Screen Excellence, the made-in-the-USA CEDIA channel brand that specializes in reference-grade woven-fabric acoustically transparent film screens and motorized masking designs -- and sister company to DIY A.T. film screen brand Seymour AV -- is now shipping its Retro Masking System accessory.

Retro Masking System is a purpose-built, custom solution to add motorized 16:9 masking to all brand’ss 2.40 fixed-frame film screens from 100 to 300-inches wide. The system consists of a pair of sleek housings finished in black velvet that attach to the top left and right of the screen frame. Inside each is a roll of Seymour’ss sheer black acoustically transparent masking driven by a 24v DC motor. These operate in tandem via a provided wall switch (and power supply) as well as an RF remote. The system can also be upgraded to integrate with home automation.

Regardless of size, MSRP is set at $1,195, thus enabling enthusiasts to cost-effectively add a layer of sophistication to their home theater regardless of size or brand. Prior this could only be achieved by upgrading to a new film screen and motorized system (costly) or adapting magnetic 16:9 snap in place masking panels. While these are effective, they are far from the experience of operating the masking via remote control or home automation.

Key aspects of Retro Masking System include:
• Finely engineered solution, brings 16:9 motorized masking to any brand’ss 2.40 frame
• Available as option on new Seymour-Screen Excellence fixed frame orders
• Tight tolerances between masking and screen surface prevent mask shadowing
• Proprietary fabric delivers crisp masking edges
• Black velvet covering of masking housing blends with frame
• Accommodates screens up to 300-inches wide
• Multiple control options
• Made-in-USA

See Retro Masking System in Action!
Last summer Retro Masking System was unveiled at DIY show MWave where home theater influencer Michael Stevens (Youthman Reviews) hailed it a “A Game Changer.” Seymour-Screen Excellence later debuted the system to the CEDIA channel at 2022 Expo. There Projector Central awarded it as Best of Show, with CEDIA Daily citing it a Hot Product. Here is a video of Chris Seymour discussing and demonstrating the system at Expo:

For all media inquiries contact Paul Muto at / 516.662.5374.
About Seymour-Screen Excellence
Founded in 2010 as a joint venture by US-based Seymour AV (Chris Seymour) and UK-based Screen Excellence (Patrice Congard), Seymour-Screen Excellence (S-SE) combines the leadership and innovation of their acoustically transparent projection screen materials for high-end custom installers in North America. The company’ss state-of-the-art screens provide flawless picture quality and acoustic transparency, superior to traditional perforated screens or other less exacting woven screen materials. Manufacturing takes place at the company’ss factory / headquarters in Ames, Iowa.
In recent years S-SE has expanded its offerings with many innovative solutions created by Chris Seymour. These include award-winning ambient light-rejecting screen surfaces; the channel’ss first color temperature tunable white bias LED back lighting kits and single- and 4-way motorized masking systems. In 2019, the brand’ss Adjustable Ratio Theater (ART) motorized masking system was declared a CEDIA Best New Hardware Product. In 2017, S-SE, in joint-demo with Audio Excellence and Wolf Cinema, was recognized by AVS Forum as Best 2017 CEDIA Expo Home Theater Demo. Seymour-Screen Excellence can be reached at 515.450.5694 and 515.268.3369. For more information on the company and all its products please visit Follow S-SE on Twitter @SeymourScreenEx and Facebook at:


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