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For Immediate Release
June 15, 2021
Media Relations contact:
Muto Communications
Phone: 516.662.5374
Email: paul@mutocomm.com

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ATLANTIC TECHNOLOGY LAUNCHES AZURE HIGH-PERFORMANCE IN-CEILING LOUDSPEAKER LINE

Norwood, MA – June 15, 2021 – Venerable home theater loudspeaker brand Atlantic Technology today announced the launch of its latest in-ceiling loudspeaker line, AZURE™. A step-up from its IC Series, AZURE is comprised of three 6.5- and two 8-inch 2-way loudspeakers that incorporate the latest in acoustic designs and drivers from the company. All AZURE models are timbre-matched to Atlantic Technology’s extensive range of in-room and in-wall speakers thereby providing fresh integration options where high-performance sound for music or movies is the goal. AZURE is backed by a Limited Lifetime warranty.

AZURE’s woofers utilize Atlantic Technology’s new lightweight low resonance formed fiberglass cones - the same material as found in its award-winning flagship 8600 and AT-3 H-PAS towers. The fiberglass provides superior uniformity, stiffness and speed with the cones designed in a new curved shape to reduce distortion from break-up resulting in improved midrange clarity. The woofers use high-temperature voice coils with a massive magnet structure and a vented pole piece along with butyl rubber surrounds to ensure audiophile performance. The woofer is contained in a new non-resonant enclosure design with a horn-shaped profile for wide uniform mid-range dispersion.

High frequencies are handled by the company’s advanced proprietary, coated silk dome Low Resonance Tweeter (LRT™), same as featured in many of Atlantic Technology’s highly rated in-room and in-wall speakers. These wide dispersion tweeters utilize Ferrofluid cooling and super-efficient Neodymium magnets and have a lower cross-over point (than that of typical in-ceiling speakers) with a computer-optimized 2nd order network composed of precision audiophile grade components and a resettable polyswitch protection circuit. The tweeters are mounted on a new bridge designed to reduce interaction with the woofer and 30° orbital pivoting allows installers to optimize sound to the listening area.

AZURE AZ600 6.5-inch: Step-up from entry-level IC Series IC-6.1 S includes new acoustically optimized horn, fiberglass woofers, more advanced crossover components and speaker terminals, greater power handling. Retail price per speaker $330.

AZURE AZ610 6.5-inch and AZ810 8-inch: Step-ups to IC-6.2 and IC-8.2. Designed for more demanding sonic performance with step-up features as cited above plus front-mounted tweeter level controls to further optimize the speaker to surroundings. Retail price per speaker: AZ610 $389 / AZ810 $599

AZURE AZ620 6.5-inch and AZ820 8-inch: Step-ups to IC-6.3 and IC-8.3. In addition to step-up features cited above these are Tri-mode™ dual-voice coil/dual tweeter ultra-thin bezel speakers and can be configured for conventional mono use, single-point stereo or dipole surround. Retail per speaker: AZ620 $439 / AZ820 $709.

Installation-friendly features include ultra-thin bezel paintable magnetic grilles, secure quick-clamp mounting and heavy-duty gold-plated push-on terminals. Available are optional square thin bezel grilles, back boxes and pre-construction brackets. Both AZURE and IC Series integrate perfectly with the brand’s in-wall subwoofers.

“Atlantic Technology is leveraging its 30-plus years of design and manufacturing experience with the creation of the AZURE line. Whether for music use or taking advantage of their timbre-matching to blend with other Atlantic Technology home theater speakers, the series incorporates the latest in in-ceiling loudspeaker design to ensure the most exciting and accurate listening experiences,” said Paul Muto, principal of Muto Communications – the PR and Business Development agency of record for Atlantic Technology.

For all Atlantic Technology press inquiries contact Muto Communications. Paul Muto phone: 631.849.4301, email: paul@mutocomm.com/ Paul Fredrickson phone: 781.308.2312, email: fredrickson@mutocomm.com.

About Atlantic Technology
Since 1989, Atlantic Technology’s mission has been to create and market innovative stereo music and home theater surround systems, subwoofers, TV Soundbars, wireless smart multi-room systems, in-wall/in-ceiling and outdoor speakers that can be mixed into complete home entertainment solutions from simple to grand. Our global team of designers, engineers, technology partners and our own complete dedicated manufacturing make audio products to delight consumers world-wide who value superior music and film entertainment experiences with exceptional sound quality that exceed listener’s expectations and stay true to the original work the artist created. For more information on Atlantic Technology and its many fine products for home theater and custom audio/video installation, visit www.atlantictechnology.com or call 781.762.6300.
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