STORMAUDIO SELECTS MUTO COMMUNICATIONS AS PR AGENCY OF RECORD
StormAudio Makes its Worldwide Launch at 2016 CEDIA Expo
Port Jefferson, NY – September 7, 2016 – European Immersive Audio brand StormAudio has appointed Muto Communications as its public relations agency-of-record in the US effective September 2016.
StormAudio is the recently formed audio hardware brand of parent company Auro Technologies, operating within its Home Entertainment & Luxury Audio Product Division. Auro Technologies revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution for all markets with its Auro-3D® format.
StormAudio will make its worldwide launch at the upcoming 2016 CEDIA Expo Dallas, Texas. There the brand will show its vast line of immersive audio processors and amplifiers for the custom residential market.
Muto Communications, led by chief strategist Paul Muto, will work tightly with StormAudio Senior Vice President Yves Trélohan and Auro Technologies’ Home Entertainment & Luxury Audio Product Marketing Communications Manager Tina Rijkers, based in Europe, to develop cohesive messaging that will benefit the brand internationally.
Paul Muto will also collaborate directly with Mark Cichowski of California-based Clarity AV International, the company organizing business development in the Americas and Pacific Region, which are key markets for the company.
“I’m convinced that Muto Communications, with its strong experience in the custom install industry, and specifically in the US domestic market, is the perfect match to our European team, to get our communication focused and to support our market penetration. He is also an ideal complement to Mark Cichowski’s newly-appointed team in the US region,” said Trélohan.
“I’m fortunate in that my experience driving PR campaigns for leading immersive products manufacturers, along with my associated involvement in deploying 3D audio and video systems in the field with AV integrators, affords me a keen understanding of how these technologies benefit resellers and end-users. I’m looking forward to leveraging all of this to launch and raise the brand profile of StormAudio,” said Muto.
“I’ve known Paul and his outstanding work for many years,” added Mark Cichowski. “He knows his stuff and he knows this industry. We are pleased to work with him to help deliver the message of this important product launch, and to build the category of high-end immersive audio ongoing.”
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About Muto Communications:
Paul Muto began his consumer electronics career in the 1980’s as a salesman for retailers Radio Shack and Crazy Eddies, graduating to the softer-sale atmospheres of hi-fi retail boutiques. He then held corporate marketing, sales and product development roles with Philips, JBL and SHARP. Since embarking on a journey as an independent public relations specialist in 2001, Paul and his company Muto Communications have represented dozens of CEDIA channel brands. In most recent years, Paul has been the driving PR force behind industry leaders’ Triad Speakers, Seymour-Screen Excellence, IC Realtime and ICE Cable Systems. Follow Paul on Twitter @MutoCommPR
About Home Entertainment & Luxury Audio Product Division:
The goal of the Hardware Product Division of Auro Technologies is to push the boundaries of performance in audio electronics to new levels of excellence, through innovation and design in anolog, numeric and firmware technologies, with a specialization in 3D audio processing, called ‘Immersive Sound’. The StormAudio and GalaxisAudio brands provide platforms that support all existing and future leading sound formats, such as Dolby Atmos, DTS:X and Auro-3D. Designed for the most demanding customers, the products offer “best-in-class” audio performance, versatility and extreme reliability and include the most advanced market features. All our products are available through a worldwide and specialized distributor network, with a focus on customer services and technical support. stormaudio.com