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For Immediate Release
September 06, 2007
Media Relations contact:
Muto Communications
Phone: 631.849.4301

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Attributes Success to Best-of-Breed Products, Manufacturing, Programs, Service and Loyal Dealer Base

Reports Strong Sales Throughout Summer Months; Anticipates Continued Company Growth

Denver, CO - September 6, 2007 – Custom loudspeaker solution manufacturer Triad Speakers, Inc., today announced that 2007 marks 25-years that the company is in business.

Triad Speakers, Inc. President Larry Pexton says, “When I founded Triad in 1982, my mission was to create a small loudspeaker that sounded good. 25-years later, Triad has become the top high-end, sealed box in-wall loudspeaker manufacturer in the country, with over 400 CEDIA custom integrators nationwide and many internationally.”

Looking back at advancements along the way, Pexton furthered, “Triad defined itself in 1992
as a provider of unique architectural audio / video solutions through innovative design and manufacturing. That mission is unchanged in 2007. We have explicitly studied and modeled the Toyota Production System to implement our mission. The latest improvement is offering custom paint match of the grill frames and inserts in our US manufactured products, at no extra charge.”

Over 90% of Triad’s products are manufactured daily in Portland Oregon, in a pure build-to- order operation with no pre-made inventory of the US built products. The company uses the finest materials, including premium MDF, drivers from the finest vendors in Northern Europe, high-grade crossover components, and the best veneer, paint finishes and grills.

While business in the CEDIA marketplace is traditionally slower during the summer months, the Triad factory remains quite busy fulfilling dealer orders. Paul Scarpelli, Triad’s Director of Sales & Marketing, attributes the steady business to the company’s product line-up and innovative programs.

“Triad makes speakers that fit the room therefore the room doesn’t have to fit the speaker,” says Scarpelli. “We design and manufacture multiple versions of the same speaker for different applications with nearly 70 stock speaker models in 4 families of performance (Bronze, Silver, Gold and Platinum); all are consistent in sound, regardless of whether an InWall, InCeiling, OnWall or InRoom version.”

“Triad has a very loyal dealer base,” says Scarpelli. “In the 2006 and 2007 Inside Track Annual Supplier Loyalty Tests, the Triad was voted Best Custom Installation Company. This certainly attests to the quality of our products and the unyielding commitment exhibited by our entire company and independent sales reps.”

Scarpelli furthered, ”Triad’s custom programs continue to be winners too. Earlier this year, we launched a custom engineering division that focuses solely on modifying existing Triad loudspeakers to fit specific spaces or if required, engineer product solutions from the ground-up, from minor to complete one-off designs. This, along with Triad’s custom paint and veneer matching programs, enable our dealers to provide great sounding, elegant looking loudspeaker solutions in the most demanding of installations where standard products just won’t fit due to the construction or the room’s décor.”

For all press inquiries, please contact Paul Muto at 631.849.4301 or email

About Triad Speakers, Inc.
Established in 1982 by President Larry Pexton (a founding member of CEDIA), Triad is a steadily growing provider of complete loudspeaker solutions for multi-room residential and home theater system applications. A top choice by more than 400 CEDIA custom integrators nationwide, the company has made significant advancements in the arena of front-channel speakers, surrounds, subwoofers, distributed audio speakers via enclosed in-wall and in-ceiling and freestanding designs.

Voted Best Custom Installation Company in 2006 and 2007
In the 2007 Inside Track Annual Supplier Loyalty Test, Triad achieved first place in its group of 16 custom installation companies in 13 of 16 parameters. Triad ranked first in product performance, product reliability, distribution policies that support specialists, obtainable profit margins, tech support, resolution of service, return and repair issues, quality of sales representatives, ease of installation / use; ease-of-doing-business; product changes / price protection, appropriate assortment; just-in-time delivery and specialist oriented business programs. The company placed second in product innovation; sixth in dealer training and eighth in brand recognition. 2007 is the second consecutive year that Triad ranked as Best Custom Installation Company.

Contact info: Triad Speakers, Inc. / 15835 NE Cameron Blvd. / Portland, Oregon 97230 /
Main Phone: 800.666.6316 / Fax: 503.256.5966 / Internet:


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