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For Immediate Release
October 25, 2007
Media Relations contact:
Muto Communications
Phone: 631.849.4301

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October 25, 2007 – Portland, OR - Custom loudspeaker solution manufacturer Triad Speakers, Inc., led by founder and president Larry Pexton, today announced its selection of Pulse Marketing to market and sell Triad Speakers’ products in the United Kingdom and Republic of Ireland.

Pulse Marketing, founded by Mike Beatty in 2002, is a leading distributor based in Hatfield Broad Oak (UK). The Pulse Marketing team provides their services to audio / video specialty retailers and installation companies in the UK and Republic of Ireland.

”Triad seeks to expand our international business with quality, high-end custom dealers. Given Pulse Marketing’s vast dealer network and industry expertise (including Pulse Marketing director Kapes Patel’s previous experience marketing and selling the Triad line), we trust that we are in good hands with them,” said Paul Scarpelli, director of sales and marketing for Triad Speakers, Inc.

Kapes Patel said, “Pulse Marketing is delighted to have been appointed the exclusive UK distributor of Triad Speakers. The brand fits perfectly into our portfolio. With their unique breadth of product offerings, unrivalled performance and stellar reputation, Triad is the custom brand of the future, and one that I am confident will be a huge success with our dealers.”

Dealers can reach Pulse Marketing by contacting Mike Beatty at, Kapes Patel at and by phone at 0 1279 718 884.

For all Triad Speakers press inquiries, please contact Paul Muto at 631.849.4301 or email

About Triad Speakers, Inc.
Established in 1982 by President Larry Pexton (a founding member of CEDIA), Triad is a steadily growing provider of complete loudspeaker solutions for multi-room residential and home theater system applications. A top choice by more than 450 CEDIA custom integrators nationwide, the company has made significant advancements in the arena of front-channel speakers, surrounds, subwoofers, distributed audio speakers via enclosed in-wall and in-ceiling and freestanding designs.

Triad defined itself in 1992 as a provider of “unique architectural audio/video solutions through innovative design and manufacturing.” That mission is unchanged in 2007. The company has explicitly studied and modeled the Toyota Production System to implement its mission. The latest improvement is offering, at no extra charge, custom paint match of the grill frames and inserts in its US manufactured products. Over 90% of Triad’s products are manufactured daily in Portland Oregon, in a pure build to order operation with no work in progress and no finished goods inventory of the US built products. The company uses the finest materials, including premium MDF, drivers from the finest vendors in Northern Europe, high-grade crossover components, and the best veneer and paint finishes and grills.

Voted Best Custom Installation Company in 2006 and 2007
In the 2007 Inside Track Annual Supplier Loyalty Test, Triad achieved first place in its group of 16 custom installation companies in 13 of 16 parameters. Triad ranked first in product performance, product reliability, distribution policies that support specialists, obtainable profit margins, tech support, resolution of service, return and repair issues, quality of sales representatives, ease of installation / use; ease-of-doing-business; product changes / price protection, appropriate assortment; just-in-time delivery and specialist oriented business programs. The company placed second in product innovation; sixth in dealer training and eighth in brand recognition. 2007 is the second consecutive year that Triad ranked as Best Custom Installation Company.

Contact info: Triad Speakers, Inc. / 15835 NE Cameron Blvd. / Portland, Oregon 97230 /
Phone: 1.800.666.6316 / Fax: 503.256.5966 / Internet:


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