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For Immediate Release
January 01, 2007
Media Relations contact:
Muto Communications
Phone: 516.662.5374

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Receives Inside Track Partnership Oscar Award 2nd Year in a Row, Signifying Best Overall in Group

January 8, 2007 – Las Vegas, NV – Custom loudspeaker solution manufacturer Triad Speakers, Inc., proudly announced today the company was voted Best Custom Installation Company as reported in the 2007 Inside Track Annual Supplier Loyalty Test, the results of which were published beginning December 2006.

The Inside Track Supplier Loyalty Test is an annual, independent nationwide survey of consumer electronics specialist retailers and custom installers. This year the participants of the survey consisted of 286 home audio / video and/or hybrid retailer / custom installation companies in 44 US states, Puerto Rico and Canada. Evaluated were a total of 103 companies in 7 groups - electronics, speakers, video display, video screen, custom installation, wire & cable and car audio manufacturers / vendors.

According to Inside Track Editor & General Manager Gisela Schoell, Triad achieved first place in its group of 16 custom installation companies in 13 of 16 parameters. Triad ranked first in product performance, product reliability, distribution policies that support specialists, obtainable product margins, tech support, resolution of service, return and repair issues, quality of sales representatives, ease of installation / use; ease-of-doing-business; product changes / price protection, appropriate assortment; just-in-time delivery and specialist oriented business programs. The company placed second in product innovation; sixth in dealer training and eighth in brand recognition.

Schoell says, “As 46 Triad dealers have attested with their carefully considered grades
in this year’s SLT survey, Triad is a vendor partner who pays close attention to every aspect of the vendor / dealer relationship. Every year, dealers freely acknowledge with their grades that many companies in this industry perform very well, even outstandingly, on the product dimension.”

Schoell continued, “What makes a vendor a valued and loyally supported partner, however, is the way in which he goes above and beyond product. Product performance, reliability, and innovation must never be neglected; it’s the basis for the business. But understanding what dealers need beyond products and then filling those needs promptly and properly is what cements successful vendor / dealer relationships. Such partnerships make for successful dealers and successful vendors. I congratulate the entire Triad team on their outstanding partnership performance."

Triad Speakers, Inc. President Larry Pexton says, “I asked Triad National Sales Manager Mike Budd to put a big push to get out the Inside Track vote this year. I did this because I wanted the most reliable data possible from the only objective source of manufacturer evaluation in the industry. I did not expect Triad to do as well as it did. Of the 15 categories from last year we improved in 15 of them. Last year we won five categories of those 15, this year we won 13. I am incredibly grateful to the Triad employees and reps that made this possible, and the Triad dealers who clearly appreciate our efforts. Our performance in just-in-time-delivery is particularly gratifying as we manufacture to order, while our competitors are shipping from stock.”

For all press inquiries, please contact Paul Muto at 516.662.5374 or email

About Triad Speakers, Inc.
Established in 1982 by President Larry Pexton (a founding member of CEDIA), Triad is a steadily growing provider of complete loudspeaker solutions for multi-room residential and home theater system applications. A top choice by more than 450 CEDIA custom integrators nationwide, the company has made significant advancements in the arena of front-channel speakers, surrounds, subwoofers, distributed audio speakers via enclosed in-wall and in-ceiling and freestanding designs.

Triad defined itself in 1992 as a provider of “unique architectural audio/video solutions through innovative design and manufacturing.” That mission is unchanged in 2007. The company has explicitly studied and modeled the Toyota Production System to implement its mission. The latest improvement is offering, at no extra charge, custom paint match of the grill frames and inserts in its US manufactured products. Over 90% of Triad’s products are manufactured daily in Portland Oregon, in a pure build to order operation with no work in progress and no finished goods inventory of the US built products. The company uses the finest materials, including premium MDF, drivers from the finest vendors in Northern Europe, high-grade crossover components, and the best veneer and paint finishes and grills.

Contact Information: Triad Speakers, Inc., 15835 NE Cameron Blvd., Portland, Oregon 97230.
Main Phone: 503.256.2600; Fax: 503.256.5966; Internet:


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