HUMAX DRT400 DVD RECORDER WITH TIVO BREAKS $300 PRICE POINT AFTER $100 INSTANT SUMMER SAVINGS OFFER
For Immediate Release ###
Humax DRT400 DVD Recorder With TiVo Breaks $300 Price Point After $100 Instant Summer Savings Offer
IRVINE, Calif. – August 3, 2005 – Humax USA, the “Easy-Digital” company, in partnership with TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced a $100 instant savings promotional offer that reduces the Humax DRT400 DVD Recorder retail selling price to an unprecedented $299. This is the lowest price ever for a DVD Recorder with TiVo, without a TiVo service rebate requirement. This promotional offer is available at participating retailers* and ends September 5, 2005.
Hitting the market in May 2005, and following on the heels of its award-winning predecessor (DRT800), the DRT400 is comprised of a state-of-the-art 40-hour TiVo Series2™ DVR, a DVD recorder (-R -R/W) and a progressive scan DVD player, making it an outstanding value. “Now with this $100 instant savings offer, the DRT400 is nothing short of a steal at $299!” exclaimed Humax USA Business Development and Strategic Marketing Vice President Tony Goncalves.
Goncalves added, “This fast-paced summer season is the perfect time to take advantage of the conveniences that the DRT400 provides -- automatically recording your favorite summer TV programs while away on vacation and burning them to DVD to take in the car or on the plane.”
The instant $100 promotional savings is available on all Humax USA DVD Recorders with TiVo and TiVo Series2 DVRs and does not require buyers to fill out any additional paperwork or forms.
The Humax USA models and corresponding manufacturer’s retail selling price after the $100 instant savings are:
Humax DRT400 40-hour DVD Recorder with TiVo $299
Humax DRT800 80-hour DVD Recorder with TiVo $399
Humax T800 80-hour TiVo Series2™ DVR $199
Humax T2500 300-hour TiVo Series2™ DVR $499
The TiVo service** is required and sold separately for $12.95 per month, or a one-time fee of $299 for product lifetime service subscription.
*An updated list of participating retailers and detailed product information is available at http://www.humaxusa.com.
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Founded in 1989, Humax Co. Ltd of Korea is one of the world’s leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries across the globe. Listed on the Korean stock exchange (KOSDAQ), the company’s international headquarters and research and design facilities are based in Korea with offices in Australia, Dubai, Germany, India, Italy, Japan, the UK and the US. In 1997, the company opened a manufacturing facility in Northern Ireland that won a Queen’s Award for Enterprise: International Trade 2002. Further production facilities are located in Korea, India, China and Poland. Humax recorded revenues exceeded US $400 million in 2004 and has announced plans to increase this figure to $1 billion by 2006. Humax’s US headquarters are located in Irvine, CA. For additional information please visit www.humaxusa.com or phone toll free: 1-866-HUMAXUSA.
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO), a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment by making TiVo the focal point of the digital living room, a center for sharing and experiencing television, music, photos and other content. TiVo connects consumers to the digital entertainment they want, where and when they want it. The company is based in Alviso, Calif.
** The TiVo service is required and sold separately. Pricing, terms and conditions of TiVo service are subject to change without notice. Product lifetime service applies to the lifetime of the DVR, not the lifetime of the subscriber. A credit card is required for activation. TiVo service is accessed through a standard telephone line and is available as a local call in most areas. In some areas, local and long-distance toll charges may apply.
TiVo, Series2 and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries in the United States and other jurisdictions. All rights reserved. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.