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For Immediate Release
March 23, 2005
Media Relations contact:
Muto Communications
Phone: (631) 390-0218
Email: paul@mutocomm.com

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HUMAX USA DELIVERS $229 HDTV TUNER TO RETAIL MARKETPLACE

Easy-To-Afford and Easy-To-Use: Captures All Free Off-Air HDTV Programming

IRVINE, CA, March 23, 2005 – Humax USA, the “Easy-Digital” company, today announced that its HFA100 ATSC Digital TV Tuner is now available for purchase at a number of current retail partners. Priced at an affordable $229, the HFA100 enables consumers with high definition (HD) -ready TVs to access all free terrestrial HDTV programs broadcasted by the TV networks in their area.

In keeping with the company’s “Easy-Digital” charter, the HFA100 is the first of its kind to alleviate the complexity once associated with using similar type products. Incorporated are: An intuitive on-screen set-up guide; 7-day electronic program guide (EPG); automatic channel scan that identifies and assigns all available HDTV channels into the unit’s memory; direct channel access and aspect ratio and parental lock out controls.

The unit is compatible with the many different Advanced Television Systems Committee (ATSC) digital TV formats and, in order to match the native resolution of the display device used, offers selectable output resolution including 1080i, 720p and 480p. A Dolby Digital optical output ensures easy and “pure” connection to surround-sound amplifiers and processors for the best possible sound and movie effects reproduction. Equipped with Component Video, RGB and HDMI with HDCP outputs, the unit is compatible with most HD-ready monitors and display devices, regardless of brand.

Humax USA Strategic Marketing and Business Development VP Tony Goncalves says, “While several million homes across America have HD-ready television sets, until now many have had to settle for the minute amount of HDTV programming offered by their pay-TV operators. The HFA100 is a viable, economical alternative for these households to now enjoy the stunning visual and sonic clarity of the many HDTV programs being broadcast in their area -- and with no monthly fees!”

Goncalves added, “The HFA100 also marks the next step in Humax’s winning line-up of digital television devices for the consumer and perfectly illustrates our company’s mission to continue to bring to market innovative, easy-to-use and affordably priced products that consumers want to purchase and retailers want to sell -- all of which further reinforce Humax’s position as a value-added brand in the consumer electronics sector.”

Key Features of the Humax HFA100 Digital Television Tuner include:
· Terrestrial ATSC HD receiver compatible with all ATSC formats
· Entry level price point with top quality build and features
· Ideal for the millions of ED & HD TV’s sold-to-date without a tuner for FREE off-air HDTV reception, just need an indoor or outdoor antenna
· Extremely easy-to-use EPG with customization options (i.e. full screen, small screen)
· On Screen Guided Set-up
· Multiple connectivity options:
1. HDMI output w/ HDCP
2. RGB output
3. Component Video Output
4. Dolby Digital output
5. Simultaneous digital HD and Analog (S-Video) output for multi-room and/or multi set display of content
· User selected resolution output, (i.e. set the unit to output your TV’s native resolution)
· Small footprint allows easy placement
· Auto channel scan provides easy setup

An updated list of participating retailers and detailed product information is available at http://www.humaxusa.com.

For all media inquiries please contact Muto Communications at 631.390.0218 or email paul@mutocomm.com.

About Humax
Founded in 1989, Humax Co. Ltd of Korea is one of the world’s leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries across the globe. Listed on the Korean stock exchange (KOSDAQ), the company’s international headquarters and research and design facilities are based in Korea with offices in Australia, Dubai, Germany, India, Italy, Japan, the UK and the US. In 1997, the company opened a manufacturing facility in Northern Ireland that won a Queen’s Award for Enterprise: International Trade 2002. Further production facilities are located in Korea, India, China and Poland. Humax recorded revenues exceeded US $400 million in 2004 and has announced plans to increase this figure to $1 billion by 2006. Humax’s US headquarters are located in Irvine, CA. For additional information please visit www.humaxusa.com or phone toll free: 1-866-HUMAXUSA.

 

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