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For Immediate Release
September 10, 2004
Media Relations contact:
Muto Communications
Phone: (631) 390-0218
Email: paul@mutocomm.com

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IRWIN SEATING COMPANY’S PERFORMANCE VIP RECLINER CHOSEN BY ELECTRONIC HOUSE MAGAZINE AS 2004 HOME THEATRE SEATING PRODUCT OF THE YEAR

The Most Luxurious And Innovative Home Theatre Recliner Available Today

September 10, 2004 – Indianapolis, IN – Theatre seating giant Irwin Seating Company today announced that the editors of Electronic House Magazine have chosen the new Performance VIP Recliner as a 2004 “Product Of The Year.”

“We’re thrilled to be honored by Electronic House Magazine,” says Irwin Seating Company Home Theatre Division Manager Rose Pefhany. “We spared no expense making Performance VIP Recliner, in fact, we set out to create the most scintillating, feature-rich and innovative recliner possible. Judging from the overwhelmingly positive industry response received to date, I’d say we’ve hit the mark!”

Combining a wide variety of elegantly tailored, hand-chosen Italian leathers and commercial grade velvet finishes with polished furniture-finish wood accents and table arms, Performance VIP Recliner exudes a level of sophistication and elegance that will instantly transform an ordinary home theatre into a world-class private cinema.

A first in home theatre seating, Performance VIP Recliner’s chair-arms can be factory- ordered for easy connection of power and data ports, ideal for integration with a wide array of electronic gadgets, making connection to the Internet via a laptop computer or simply plugging in a video camera or system controller a breeze.

Surround-sound effects aren’t lost with the Performance VIP Recliner either. Working with leading home theatre industry acousticians, Irwin created a low-back version with optional telescoping and articulating headrest that provides an unobstructed acoustical experience.

In response to the many home theater enthusiasts who prefer to sit upright with legs extended during the video entertainment experience, Irwin incorporated a special recline feature that enables full footrest extension in both movie-watching and fully reclined positions.

If all this convenience isn’t enough, Performance VIP Recliner is available with creature comfort options such as heat, massage and adjustable lumbar support, all of which are ready to rejuvenate the movie-watcher with just the simple push of a button.

Performance VIP Recliner can be ordered in both high-back and low-back versions and single chair, loveseat and sofa combinations. Bass Shakers can also be installed into the underside of the chair to recreate thumps, thrusts and shakes common in action movies.

Performance VIP Recliner is shipping effective September 2004. Manufacturer suggested retail-pricing ranges from $2,180 to $5,300 depending on options.

About Irwin Seating Company
Founded in 1907, Irwin Seating Company is the largest and one of the oldest commercial theatre seating manufacturers in the world with annual revenues in excess of $150 million. The Company’s continued commitment to manufacturing excellence and customer support has earned recognition by the Association for Manufacturing Excellence (AME) and certification by the International Organization for Standardization (ISO 9001-2000).

In 2002 and 2003 independent retailer surveys, Irwin Seating Company’s home theatre division was voted the number one choice for product quality and reliability; quality of sales representatives; ease of doing business; promptness of delivery and quality of customer service. All Irwin Seating Company products meet the safety, durability, and structural adequacy requirements set forth by The Business & Institutional Manufacturer’s Association (BIFMA).

Irwin Seating Company, 165 City View Drive, Toronto, Ontario, M9W 5B1. Phone: 905.567.6656
Web: http://www.irwinhometheatre.com


 

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