IRWIN SEATING SELECTS MUTO COMMUNICATIONS AS PR AGENCY OF RECORD
May 20, 2004 - Toronto, ONT – Venerable home theatre seating manufacturer Irwin Seating has designated New York based Muto Communications as public relations agency of record effective May 2004. Founded in 1907, Irwin Seating is the largest and one of the oldest commercial theatre seating manufacturers in the world with annual revenues in excess of $150,000,000. Home Theatre division manager Rose Pefhany stated: “After careful evaluation, we decided that Muto Communications had the right combination of industry, category and media expertise to help Irwin better communicate our home theatre product line message to both the industry and main stream marketplace.” Rose continued, “With Paul Muto’s and Sean Grace’s collective industry experience, we feel we’re in good hands as we write the next chapter in Irwin’s continued success.” Paul Muto, president of Muto Communications said: “We’re very excited to be working with Rose and the entire Irwin team and look forward to a long and successful relationship. We’re a small, specialized firm and are passionate about the clients we represent and are proud to have an esteemed brand such as Irwin on our roster.” In addition to the on-going public relations responsibilities, Muto Communications will
also be managing certain marketing-materials projects such as the company’s home theatre product catalog and print ad design. Muto Communications is a New York based public relations and marketing services firm specializing in technology and consumer electronics markets. For more information please contact Muto Communications at 631.390.0218.
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