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For Immediate Release
January 07, 2004
Media Relations contact:
Muto Communications
Phone: (631) 390-0218
Email: paul@mutocomm.com

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HUMAX LAUNCHES 2004 DIGITAL FLAT PANEL TV LINE WITH TELEVISION CATEGORY-FIRST FEATURE: LIVE PAUSE™

LAS VEGAS, January 7, 2004 – Humax, an international leader of digital satellite set-top box manufacturing, today disclosed details of its innovative digital flat LCD and plasma TVs to be sold in the US consumer electronics market.

Humax has identified the growing flat panel TV segment as the ideal category for the company’s diversification into the television business. The company’s intent is to leverage their set-top box R&D expertise to create an exciting new breed of television products that will enhance and liberate the consumer’s viewing experience.

Beginning in June 2004, the company will roll out a line of digital flat LCD and plasma TVs that incorporate its new Live Pause feature. Common to DVRs, Live Pause enables viewers to pause, rewind and instant replay live television broadcasts just as they would a DVD. Live Pause will be integrated directly into all of Humax’s Digital Flat TVs without any additional hardware.

“Now, unexpected interruptions such as answering the telephone no longer means missing part of the live television program,” says Humax Sales and Marketing Vice President Tony Goncalves. “Live Pause will quickly prove to be a standout feature that creates high demand at retail, but most important, it will forever enhance the way consumers watch and interact with television.”

For the third quarter, Humax plans to introduce a widescreen 32-inch LCD HDTV outfitted with an integrated ATSC tuner and dual analog tuners for triple picture-in-picture functionality. Humax also plans to deliver two new models of 42-inch plasma displays in September 2004--a standard definition 480P model equipped with dual NTSC tuners followed by a high definition 720P version that integrates an ATSC tuner and dual analog tuners.

All models will include component video and High Definition Multimedia Interface (HDMI) input and will be equipped with HDCP digital content protection to allow consumers to view available HD programming. All models will incorporate built-in stereo loudspeakers.

In addition to the long-term growth opportunities for high definition models, the company has identified short- to mid- term opportunities to sell standard definition TV products, according to Goncalves. Starting June 2004, Humax will
bring to market a standard definition 20-inch LCD TV equipped with component video inputs and integrated NTSC tuner.

Form and Function

Humax’s TV line is designed to integrate seamlessly with the décor of the home as well as today’s high-end video components. All of the company’s TVs will boast an elegant, sleek design created by the company’s aesthetics conscious in-house industrial design team, located in Korea.

Total connectivity is accomplished by the inclusion of various home theater system control protocols to support compatibility with today’s home automation control systems.

“Incorporating features such as Live Pause, built-in HDTV tuners and system control grants viewers the highest quality experience and perfectly reinforces our company’s mission of building products that consumers want to use and that retailers want to sell,” says Goncalves, who previously managed the launch of many LCD flat panel monitors and front projection systems at Sharp Electronics and successfully launched the satellite business at Samsung Electronics.

New production lines are currently being prepared to assemble the Flat Panel TV products at Humax’s manufacturing facility in Korea.

World Debut
Humax USA will unveil its new products at the upcoming 2004 CES show in Las Vegas Nevada, Jan. 8-11. The company’s private suite is located in the Convention Center Hilton Hotel, North Tower Suites, room number 10-121. A private press reception cocktail party is scheduled for Friday, Jan. 9, 2004, from 4-7 PM.

For all media inquiries, please contact Paul Muto at 631.390.0218 or via email: paul@mutocomm.com.

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About Humax
Founded in 1989, Humax Co. Ltd of Korea is one of the world's leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries across the globe. Listed on the Korean stock exchange (KOSDAQ), the company’s international headquarters and R&D facility are based in Korea with offices in Dubai, Germany, India, Italy, Japan, the UK and the US. In 1997, the company opened a manufacturing facility in Northern Ireland that won a Queen's Award for Enterprise: International Trade in 2002. Further production facilities are planned in India and China. Humax recorded revenues of US $298 million in 2002 and has announced plans to increase this figure to $1 billion by 2006. Humax’s US headquarters are located in Santa Ana, CA. For additional information visit www.humaxusa.com or phone toll-free: 1-866-HUMAXUSA.

 

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