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For Immediate Release
September 14, 2016
Media Relations contact:
Muto Communications
Phone: 516.662.5374
Email: paul@mutocomm.com

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HIGH-PERFORMANCE EUROPEAN IMMERSIVE AUDIO BRAND STORMAUDIO TAPS 2016 CEDIA FOR WORLDWIDE LAUNCH

Targeting specialty AV retailers and integrators, the effort in the Americas is being organized by channel veteran companies Clarity AV International, led by principal Mark Cichowski (business development) and Muto Communications, led by principal Paul Muto (public relations). The Clarity AV team will also be responsible for developing the Pacific Region.

StormAudio’s line is comprised of best-in-class immersive audio processors and amplifiers -- all compatible with existing and future leading sound formats, including Dolby Atmos, DTS:X and Auro-3D -- all designed with exclusive features for complete integration and control.

At 2016 CEDIA the brand’s flagship ISP 3D.32 ELITE | Reference Edition processor earned a Residential Systems Magazine Best of Show Award and in November was named a CES 2017 Innovations Award Honoree.

Mol, BELGIUM – November 17, 2016 – Belgium-based brand StormAudio made its worldwide launch by way of their exhibit at the 2016 CEDIA. There, the company unveiled its line of high-end immersive audio home theater processors and amplifiers. The effort in the Americas is being organized by channel veteran companies Clarity AV International, Inc. led by principal Mark Cichowski (business development) and Muto Communications, led by principal Paul Muto (public relations).

StormAudio will use an independent sales rep network in the US. In Canada, South America and the Pacific region it will utilize distributors and/or direct dealers, depending on the opportunities in each territory. Many reps, distributors and dealers visited StormAudio’s CEDIA exhibit to meet the team and learn about the competitive advantages of the line.

StormAudio will initially offer four processors (from 16- to 32-channels) and three power amplifiers (8- to 16-channels). Rich in both appearance and performance, the products are compatible with all existing and future leading sound formats, including Dolby Atmos®, DTS:X™ and Auro-3D®. The products are designed and manufactured in France under the guidance of StormAudio Senior Vice President Yves Trélohan, head of the Home Entertainment and Luxury Audio Product Division.

Mark Cichowski has vast experience distributing US-based CEDIA brands domestically and abroad. “One reason I got involved with StormAudio is that I believe the immersive category itself is up-and-coming, that people are progressing to this for their home theaters,” says Cichowski. “With the engineering heritage and background that parent company Auro Technologies and their world-class recording studio Galaxy Studios brings, the quality of this line is very high and I am confident they will keep it that way. They have strong resources and funding to provide world-class support, properly develop the channel, and make it a sustainable model. StormAudio has worked hard to simplify the install and user-interface experience for the integrator. This venture has all the makings for success and the opportunity to eclipse the 2 or 3 brands that occupy the space.”

“It is a great opportunity to launch our StormAudio product line worldwide at CEDIA. To succeed in the US domestic market is one of our key priorities in the coming months, and I am convinced that we have established the proper sales, marketing and operations structure domestically to complement our state-of-the-art product line, and to become an extremely successful player in this market, ” says Trélohan.

Immersive Sound Processors
The four StormAudio processors are models ISP 3D.16 ELITE, ISP 3D.32 ELITE, with an Analog and Digital Edition and ISP 3D.32 Elite | Reference Edition and retail for US $11,500, $15,900 and $19,900 respectively. Competitive advantages of the line include its compatibility with all three immersive audio sound formats; shared and very intuitive user-interface; scalable modular platform design approach and extensive remote-monitoring capabilities. For more on the processors visit: StormAudio AV Immersive Sound Processors

Amplifiers
The amplifiers, models PA 8 ELITE, PA 8 ULTRA ELITE and PA 16 retail for US $6,900, $8,500 and $10,500 respectively. Each benefits from a large power supply with highly-efficient high-current amplifier modules. Employed is an electronically-managed vent system ensures temperature control, making the amps ideal for rack-mounting. The amps can also be remotely-monitored. For more on the amps visit: StormAudio Power Amplifiers

StormAudio will implement 24/7 dealer support and frequent product trainings. For more information visit www.stormaudio.com

- End press release –


Sales and Product Inquiries
-Dealer, rep and distributor inquiries from within the Americas and Pacific regions may be directed to Mark Cichowski at +1.949.472.4141 and markc@clarity-av.com.
-Outside the Americas and Pacific region, dealers and distributors should contact:
Sabrina Mandiau, sabrina.mandiau@auro-technologies.com for EAMEA
Tracy Tsang, tracy.tsang@auro-technologies.com for ASIA

StormAudio Media Contacts
-North America: Paul Muto, Muto Communications: +1.631.849.4301 or paul@mutocomm.com
-All other regions: Tina Rijkers, MarCom Manager : tina@auro-technologies.com

About StormAudio:
StormAudio delivers superior audio electronics that support all existing and future leading sound formats, such as Auro-3D®, Dolby Atmos® and DTS:X™. Designed for the most demanding customers, the products offer “best-in-class” performance, versatility, extreme reliability and the most advanced market features. The brand’s products are available through a specialized distributor network worldwide, with a focus on customer services and technical support. StormAudio is a brand of Auro Technologies’ Home Entertainment and Luxury Audio Product Division. The StormAudio line is designed and manufactured in France, under the guidance of StormAudio Senior Vice President Yves Trélohan, who also heads the Home Entertainment and Luxury Audio Product Division. stormaudio.com

About Auro Technologies’ Home Entertainment and Luxury Audio Product Division:
The goal of the Home Entertainment and Luxury Audio Product Division is to push the boundaries of performance in audio electronics to new levels of excellence, through innovation and design in anolog, numeric and firmware technologies, with a specialization in ‘Immersive Sound’ and to provide hardware products that support all existing and future leading sound formats. Based in Belgium, Auro Technologies revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution for all markets with its Auro-3D® format. The Auro-3D® Technology Suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. auro-technologies.com

 

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