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For Immediate Release
March 13, 2015
Media Relations contact:
Muto Communications
Phone: 631.849.4301
Email: paul@mutocomm.com

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MUTO COMMUNICATIONS APPOINTED PUBLIC RELATIONS AGENCY OF RECORD BY REELEX

Port Jefferson, New York – March 13, 2015 – Muto Communications has been appointed public relations agency of record for REELEX Packaging Solutions. Muto Communications will lead an anti-counterfeiting campaign aimed at educating audio / video and electrical contractors of the perils of using knock-off REELEX packaging systems and non-compliant cables.

Sometimes known as a "pull box" package, REELEX® is a patented method of winding cable or any cord-like product in such a way as to result in a reel-less, self-supporting coil which dispenses from the inside-out without twists, tangles, snags or overruns. REELEX is sold under various brand names by the world's leading wire and cable manufacturers of Category 5e, Category 6, and Coaxial cables, and is quickly becoming the preferred package for many other types of products like fiber optics, building wire, plastic tubing, and more.

“Muto Communications brings a deep understanding of our technology, licensee companies and the types of companies that use our products,” says Timothy Copp, Vice President of Business Development at REELEX. “We are confident they will successfully help raise awareness of the existence of knockoff packaging and highlight the benefits that genuine REELEX Packaging brings to both wire & cable brands and the installation companies they sell to.”

“I’ve witnessed the REELEX machines in action and even worked the factory line, having assembled dozens of REELEX cable coils to their payout dispensers, and packaged into the bulk cartons. I’ve also experienced side-by-side wire-pulls of REELEX vs. knock-off boxes,” says Paul Muto, principal of Muto Communications PR agency. “REELEX can make the difference between an installer having a really good day pulling wire versus a really bad one. I look forward to helping educate the industry on the vast benefits that their system has to offer.”

For all REELEX media inquiries please contact Paul Muto at +1.631.849.4301, via email at paul@mutocomm.com and on Twitter @MutoCommPR.

About Muto Communications
Founded in 2000 by consumer electronics industry sales and marketing veteran Paul Muto, Muto Communications is a public relations and advertising agency that specializes in creating and elevating the brand profile of residential and commercial manufacturers and B-2-B solutions providers that specialize in IoT-enabled and AV technologies. www.mutocomm.com

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