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For Immediate Release
December 10, 2010
Media Relations contact:
Muto Communications
Phone: 631.849.4301
Email: paul@mutocomm.com

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TRIAD SPEAKERS’ SALES AND MARKETING DIRECTOR PAUL SCARPELLI SET TO RETIRE FEBRUARY 2011

Portland, OR – Larry Pexton, Founder and President of custom loudspeaker manufacturer Triad Speakers Inc., today announced the February 2011 retirement of Sales and Marketing Director Paul Scarpelli.

Having joined Triad in 1996, Scarpelli is credited by Pexton as being a driving force behind the brand’s growth to a leading architectural brand in the custom channel. Scarpelli will continue as the face of Triad on the Internet, with contributions to AVS Forum and other A/V sites, as well as consulting to Triad.

Scarpelli’s duties will be divided among three accomplished Triad employees. Current Director of International Sales and Business Development Mike Budd continues in that role. Existing National Sales Manager Bruce Franklin moves into the role of Director of North American Sales, and Marketing Manager Paul Teixeira becomes Director of Marketing. All three will report directly to Pexton.

Of Scarpelli’s contributions to Triad, Pexton says, ”When Paul started with the company most dealers where cherry-picking; we weren’t selling many systems. Early on he pushed for changes so that our product line would be intuitive; he took the company in the direction of offering complete systems and influenced dealers to purchase them. Paul has developed a great network of independent sales reps, and motivated them with consistent and often humorous input.”

Pexton furthered, ”Paul simplified Triad’s core message to succinctly convey our unique strengths: build-to-order in America; consistent performance from premium components; custom colors / sizes and great customer service. Paul and his team used this clear messaging to help make the company successful. Perhaps his greatest value to Triad is the team he has built, whose strength will allow Paul to cut back his activities without impacting Triad’s day-to-day activities. I am very pleased Paul will still be representing us on the enthusiast boards, and will be available for his critical insight into strategic issues. He has also been a great personal friend and that will continue.”

Scarpelli says, “I thank Triad and Larry Pexton for having confidence in me all these years, and for giving me this great opportunity. Triad is a special company that can hold its head up high - conceiving and manufacturing amazing products in the United States.”

Scarpelli furthered, “I will miss the camaraderie with my friends at Triad, but I look forward to stepping back a bit and enjoying life. I plan on seeing more of my family despite their protestations, finishing writing a book, spending more time on my bicycles, playing drums, perfecting my anti-gravity machine, and working on the cloak of invisibility.”

About Triad Speakers
Established in 1982 by President Larry Pexton (a founding member of CEDIA), Triad Speakers, Inc. is a steadily growing provider of complete loudspeaker solutions for multi-room residential and home theater system applications. A top choice by many custom integrators nationwide, Triad has made significant advancements in the arena of front-channel speakers, surrounds, subwoofers, distributed audio speakers via enclosed in-wall, in-ceiling, on-wall and freestanding designs. Over 80% of Triad’s products are manufactured daily in Portland Oregon, in a pure build to order operation with no work in progress and no finished goods inventory of the US built products. In the 2006 - 2010 Inside Track Supplier Loyalty Tests, Triad ranked #1 in the category of Custom Installation Company. www.triadspeakers.com

 

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