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For Immediate Release
April 06, 2009
Media Relations contact:
Muto Communications
Phone: 516.662.5374
Email: paul@mutocomm.com

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SNAPAV CONTINUES TO EMBRACE THE POWER OF E-COMMERCE!

New Website’s Advanced Functionality Saves Dealers Time and Money - Tools include Videos; Auto-Calculated Profit Margins; 24/7 Sales Order History and Account Status

Charlotte, NC – April 6, 2009 – SnapAV -- a manufacturer and exclusive source of nearly 550 high-quality products for the custom audio / video channel in the US and Canada – has recently launched a new website (www.snapav.com) to better serve the company’s dealers.

The website provides improved navigation including a streamlined checkout process; improved product information including real-time product stock levels, easy access to supporting documents and videos, and auto-calculated profit margins for every product sold.

SnapAV President Jay Faison says, “We made a strategic commitment to technology in our operations in order to drive efficiency for us and our dealers. It is a key part of running a low-overhead operation and keeping our dealer prices aggressively low. We have consistently received kudos for our old website, but this new platform really takes our ability to serve our dealers to a new level. ”

“The level of sophistication running behind-the-scenes to power this website is something you do not often see outside of Fortune 500 companies,” added SnapAV Chief Technology Officer Joel Barber.

Near-term enhancements include robust reporting that helps dealers understand their SnapAV purchasing trends and savings; self-service functions that enable dealers to administer their accounts (ex. make payments, track shipments) 24 hours a day/7 days a week, and cross-category packages for products often used together, for a streamlined ordering process.

For all SnapAV media inquiries, please contact Paul Muto at paul@mutocomm.com or via phone at 631.849.4301.

About SnapAV
Established in 2005 by Jay Faison, the owner of Zobo.tv, a custom integration company based in Charlotte, North Carolina, SnapAV is a manufacturer and exclusive source of nearly 550 high-quality products for the custom A/V channel, covering a wide breadth of categories, serving both the US and Canada.

From the outset, SnapAV's business model has been focused on enabling dealers to increase profitability in 3 distinct ways: 1) Saving dealers money by providing comparably performing products across key custom A/V categories that significantly reduce dealer's cost of goods; 2) Protecting dealer margins by implementing price-protection policies and zero-tolerance Internet sales policies and 3) Simplifying dealers operations through best-in-class online ordering; installer-friendly product designs and customer service policies.

Current SnapAV product brands include Episode™ (Speakers & Electronics); Dragonfly™ (Film Screens); Strong™ (Mounts & Racks); Binary™ (Cables, Baluns & Bulk Wire); Old Camden™ (CineCabinets) and Wirepath™ (Structured Wiring). www.snapav.com



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