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For Immediate Release
February 02, 2009
Media Relations contact:
Muto Communications
Phone: 631.849.4301
Email: paul@mutocomm.com

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CUSTOM CHANNEL PRODUCTS MANUFACTURER SNAPAV STEPS INTO THE LIMELIGHT AT SPRING 2009 EHX

Located Directly in Front of Convention Center, Company’s 50-foot Mobile Trailer to Serve as Tradeshow Booth and Showroom

VP of Dealer Profitability Steve Hayes to Give Keynote Presentation “49 Survival Tips in 49 Minutes”

Hayes to Give 20-Minute “Survival Tactics” Lecture Daily at CE Pro Headquarters

Hayes to Impart Business Practices on Dealers That Improve Organizational Structure and Profitability

Charlotte, NC – February 2, 2009 – SnapAV -- a manufacturer and exclusive distributor of nearly 500 high-quality products for the custom audio / video channel in the US and Canada – will have a very large presence at the Spring 2009 EHX held in Orlando, Florida, March 11 – 14, 2009. One of the first things that show attendees will notice is SnapAV’s 50 foot-long transporter trailer parked directly in front of the convention center.

Serving as the company’s tradeshow booth and showroom, the trailer’s walls are lined with hundreds of SnapAV products including loudspeakers, structured wiring, film screens, cables, connectors and display mounts. Also featured are living room and home theater vignettes where dealers can see and hear SnapAV products.

”SnapAV has a different business model than most manufacturers in this industry, so it is fitting that we have a different marketing strategy than most of the show exhibitors,” says SnapAV vice president of marketing Adam Levy. “Using a mobile trailer parked outside of the convention center rather than a traditional trade show booth on the show floor may seem unusual to some, but our dealers know us as a company that challenges conventional wisdom in a lot of ways – this is no different.”

SnapAV’s vice president of dealer profitability Steve Hayes will be presenting the EHX keynote presentation entitled “49 Survival Tips in 49 Minutes” in conjunction with CE Pro magazine. Moreover, Hayes -- a nearly three decade industry veteran who had his own successful custom installation business and served as International CEDIA president including multiple executive chairs on the CEDIA Board of Directors -- will be conducting a 20-minute presentation each day at the CE Pro Headquarters located inside the convention center. There he will be honing in on several survival tactics for the custom installer and taking questions from dealers.

Throughout the show, dealers are encouraged to stop by the SnapAV trailer to speak with Hayes and learn how to better their businesses by implementing repeatable, profitable practices including managing their cost of goods.

“SnapAV is dedicated to providing more profit opportunities for our dealers, and believes strongly in sharing ideas that will help dealers thrive in this difficult economic climate. Helping people to think differently about their businesses is our focus. Surviving and growing is the focus of thinking differently. Our increased presence at EHX reinforces just how serious we are about helping dealers out,” says SnapAV president Jay Faison.

About SnapAV
Established in 2005 by Jay Faison, the owner of Zobo.tv, a custom integration company based in Charlotte, North Carolina, SnapAV is the manufacturer and exclusive distributor of nearly 500 high-quality products for the custom A/V channel, covering a wide breadth of categories, serving both the US and Canada.

From the outset, SnapAV's business model has been focused on enabling custom audio / video installers to increase profitability in 3 distinct ways:
1. Saving dealers money by providing comparably performing products across key custom A/V categories that significantly reduce dealer's cost of goods.
2. Protecting dealer margins by implementing price-protection policies and zero-tolerance Internet sales policies.
3. Simplifying dealers operations through best-in-class online ordering; installer-friendly product designs and customer service policies.

Current SnapAV product brands include Episode™ (Speakers & Electronics); Dragonfly™ (Film Screens); Strong™ (Mounts & Racks); Binary™ (Cables, Baluns & Bulk Wire); Old Camden™ (CineCabinets) and Wirepath™ (Structured Wiring). Find us online at www.snapav.com

 

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