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For Immediate Release
December 15, 2008
Media Relations contact:
Muto Communications
Phone: 631.849.4301
Email: paul@mutocomm.com

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SNAPAV ARMS DEALERS WITH AGGRESSIVELY PRICED STRONG™ RACK SERIES

82% of Dealers Surveyed Strongly Agree on Need for Less Expensive Equipment Racks

Charlotte NC – December 15, 2008 – SnapAV -- a manufacturer and exclusive distributor of nearly 500 high-quality products for the custom audio / video channel in the US and Canada -- has entered the equipment rack category with the introduction of its new Strong™ Rack Series.

The company surveyed its dealers, asking them about the benefits that racks bring to their businesses. More than 75% of the dealers strongly agreed that the use of an equipment rack increases their customers’ satisfaction with their work; helped to simplify their operations and helped to differentiate them from less professional competition.

The company found that 82% of the dealers surveyed strongly agreed that they needed a less expensive alternative for the racks being offered in the market today, yet only 26% indicated that they frequently included a rack in an installation.

In support of those many dealers that feel strongly about how the use of equipment racks benefit their business, SnapAV developed a line that consists of three entry-level priced models, at strategic sizes: the Strong 12U Rack ($219 MSRP); the Strong 16U Rack ($239 MSRP) and the Strong 21U Rack ($299 MSRP). All three Strong Racks are made of metal, have fully enclosed sides and 3-inch locking casters.

”The Strong Rack line is an opportunity for those many dealers not currently including racks in all of their installs to add this solution to their product mix – and to do so profitably,” says SnapAV President Jay Faison.

The new Strong Racks are shipping now. Standard finish is black. US dealers can contact SnapAV directly by phoning 866.424.4489. Canadian dealers can contact Staub Electronics LTD at 1.888.470.2211 or 604.270.7316.

About SnapAV
Established in 2005 by Jay Faison, the owner of Zobo.tv, a custom integration company based in Charlotte, North Carolina, SnapAV is the manufacturer and exclusive distributor of nearly 500 high-quality products for the custom A/V channel, covering a wide breadth of categories, serving both the US and Canada.

From the outset, SnapAV’s business model has been focused on enabling custom audio / video installers to increase profitability in 3 distinct ways:
1. Saving dealers’ money by providing comparably performing products across key custom A/V categories that significantly reduce dealer’s cost of goods.
2. Protecting dealer margins by implementing price-protection policies and zero-tolerance internet sales policies.
3. Simplifying dealers operations through best-in-class online ordering; installer-friendly product designs and customer service policies.

Current SnapAV product brands include EpisodeTM (Speakers & Electronics); DragonflyTM (Film Screens); StrongTM (Mounts & Racks); BinaryTM (Cables, Baluns & Bulk Wire); Old CamdenTM (CineCabinets) and WirepathTM (Structured Wiring). Find us online at www.snapav.com

 

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