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For Immediate Release
July 01, 2008
Media Relations contact:
Muto Communications
Phone: 631.849.4301
Email: paul@mutocomm.com

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CONSUMER ELECTRONICS EXPO 2008, CO-HOSTED BY THE EDGE DISTRIBUTORS GROUP DALLAS, TEXAS MEMBER ELECTRONIC LANE, DRAWS OVER 700 ATTENDEES AND 100 MANUFACTURER EXHIBITORS

Educational Seminars held by Sencore, LG, Universal Remote Control and Yamaha

Seattle, WA – July 1, 2008 - Consumer Electronics Expo 2008, held at the Embassy Suites Dallas-Frisco Hotel, Convention Center & Spa in Frisco, Texas from May 31 – June 1, 2008, drew more than 700 attendees and 100 consumer electronics manufacturer exhibitors.

This year’s event, hosted by The EDGE Distributors Group member Electronic Lane, along with Electronic Lane Mobile, Sunbelt Associates & Distributing and Southwest Electronix, gave dealers access to factory representatives, special show prices, and an exhibition of the newest innovations and top brands from leading manufacturers of home and mobile electronics products.

The 2-day event also offered information-critical seminars and training sessions that were attended by over 100 dealers. Steve Jackson of Sencore and David Garcia of LG collaborated to educate dealers on each brand’s newest technologies including calibration methods, light and color theory and the current state of the market including related marketing strategies.

Universal Remote Control’s Robert Durbin conducted trainings on the company’s newest remote technologies, educating dealers on programming codes, graphics and sound, as well as the product line’s unique profit opportunities. Electronic Lane’s John Ringo and Chris Rice conducted trainings on Yamaha’s new RX-Z11 11.2-Channel Digital Home Theater Receiver.

Katye McGregor, Director of The EDGE Distributors Group and Coordinator of the Consumer Electronics Expo 2008 said, “Moving this year’s event to the Embassy Suites Dallas-Frisco Hotel Convention Center & Spa in Frisco, Texas (from the Marriott Quorum Dallas Hotel) proved to be extremely beneficial. The larger venue made for a bigger show, which gave dealers access to the many exhibitors and representatives. The EDGE Distributors Group and additional co-sponsors are already in the planning stages for future shows.”

Universal Remote Control’s Western Regional Manager Marguerita Kaiser said, “CEE 2008 proved to be a great venue to meet dealers that we typically wouldn’t have access to. And it was intimate enough that we had one-on-one product discussions, which benefits everyone.”

The CEE 2008 generated qualified sales leads for the many show exhibitors. Lou Kerti, Midwest Regional Sales Director, Sim2 USA said, “For the small manufacturer in the custom/integrator channel, a localized event like CEE provides a greater return-on-investment than the larger tradeshows. CEE 2008 granted us immediate face-to-face contact with potential dealers, channeling leads directly to our sales teams in the area. CEE 2008 could serve as a model for other states and territories.”

 

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