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For Immediate Release
November 12, 2007
Media Relations contact:
Muto Communications
Phone: 631.849.4301
Email: paul@mutocomm.com

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TRIAD ALIGNS WITH HTSA

November 12, 2007 – Portland, OR - Custom loudspeaker solution manufacturer Triad Speakers, Inc., led by founder and president Larry Pexton -- also a founding member of CEDIA -- today announced that the company has aligned with Home Theater Specialists of America (HTSA).

HTSA is a national association promoting excellence in custom design and installation of the latest home theater technologies. HTSA currently includes 62 high-end custom dealers and installers that benefit from the association’s marketing programs and full suite of services.

Richard Glikes, executive director of HTSA says, “High-end solution oriented products are what makes HTSA members successful; we are thrilled to partner with the premier speaker solution vendor in this space.”

Pexton says, “When Triad re-aligned its focus in 1992 to CEDIA and high-end custom installation dealers, we decided to concentrate our resources on pleasing the top 2% of wealth households; these are the clients with the income and inclination to pay for a premium product, which is adapted individually to their décor and performance needs.”

Pexton adds, “We decided in 1992 that our mission is to provide unique architectural audio/video solutions through innovative design and manufacturing. We have achieved consistent double-digit growth pursuing that goal for the last fifteen years.”

Pexton concludes, “Only by targeting this group of high-end clients can we grow our business while continuing to manufacture most of our products in the US. It is difficult to compete on price with our competitors, who are almost all sourcing primarily or exclusively in China; but we do very well in our niche by offering free custom color matching and free veneer matching of our US made products. I believe the HTSA members will be better able to delight and amaze their best clients with Triad’s ever growing array of unique solutions.”

The Triad / HTSA program goes into effect beginning January 2, 2008.

For all Triad Speakers press inquiries please contact Paul Muto at 631.849.4301 or email paul@mutocomm.com

About Triad Speakers, Inc.
Established in 1982 by President Larry Pexton (a founding member of CEDIA), Triad is a steadily growing provider of complete loudspeaker solutions for multi-room residential and home theater system applications. A top choice by more than 450 CEDIA custom integrators nationwide, the company has made significant advancements in the arena of front-channel speakers, surrounds, subwoofers, distributed audio speakers via enclosed in-wall and in-ceiling and freestanding designs.

Triad defined itself in 1992 as a provider of “unique architectural audio/video solutions through innovative design and manufacturing.” That mission is unchanged in 2007. The company has explicitly studied and modeled the Toyota Production System to implement its mission. The latest improvement is offering, at no extra charge, custom paint match of the grill frames and inserts in its US manufactured products. Over 90% of Triad’s products are manufactured daily in Portland Oregon, in a pure build to order operation with no work in progress and no finished goods inventory of the US built products. The company uses the finest materials, including premium MDF, drivers from the finest vendors in Northern Europe, high-grade crossover components, and the best veneer and paint finishes and grills.

Voted Best Custom Installation Company in 2006 and 2007
In the 2007 Inside Track Annual Supplier Loyalty Test, Triad achieved first place in its group of 16 custom installation companies in 13 of 16 parameters. Triad ranked first in product performance, product reliability, distribution policies that support specialists, obtainable profit margins, tech support, resolution of service, return and repair issues, quality of sales representatives, ease of installation / use; ease-of-doing-business; product changes / price protection, appropriate assortment; just-in-time delivery and specialist oriented business programs. The company placed second in product innovation; sixth in dealer training and eighth in brand recognition. 2007 is the second consecutive year that Triad ranked as Best Custom Installation Company.
Contact information: Triad Speakers, Inc. / 15835 NE Cameron Blvd. / Portland, Oregon 97230 /
Phone: 1.800.666.6316 / Fax: 503.256.5966 / Internet: www.triadspeakers.com

About Home Theater Specialists of America
Home Theater Specialists of America (HTSA) is a national association of electronics experts who service the home and business. HTSA's members are located in 37 states from coast to coast and each location is staffed with experts who design and install high-end audio, video, automation, lighting, and climate systems for a discriminating clientele. HTSA represents a total buying power of more than $500 million and is supported by 62 retailers, 97 storefronts, more than 800 installers and another 800 sales personnel in the field. The impeccable work of HTSA members is affirmed through partnerships with real estate developers and electronics manufacturers who recognize their commitment to quality.
Contact information: 501 E. Uwchlan Avenue / Chester Springs, PA 19425 / Phone: 610.363.9055
Fax: 610.363.9065 / Internet: www.htsa.com

 

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