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For Immediate Release
August 27, 2007
Media Relations contact:
Muto Communications
Phone: 631.849.4301
Email: paul@mutocomm.com

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THE EDGE DISTRIBUTORS GROUP TO CARRY D’ADDARIO & COMPANY’S PLANET WAVES RE-USABLE CONNECTORS, CUSTOM-LENGTH CABLES AND ACCESSORIES

Seattle, WA – August 27, 2007 – The EDGE Distributors Group -- a rapidly growing service-oriented group of 14 independently owned regional distributors catering primarily to custom install and residential systems integrators -- today announced a new relationship with D'Addario & Company’s Planet Waves’ custom installation products division.

Effective immediately, the Planet Waves HD 24 carat gold-plated solderless and Ni nickel-plated connectors; high-definition bulk cable, Tools and Cable Management custom installation products will be available through The EDGE Distributors Group.

Mike Hench, President of The EDGE Distributors Group says, “The EDGE Distributors Group is very excited about our relationship with D'Addario & Company and Planet Waves' connector and Cable Station solutions. The interconnect cable market has many suppliers, but Planet Waves offers a fresh approach through innovative product design and real time savings for the dealer. It all adds up to great value for the dealer and the customer.”

Robert D’Addario, CI/CE Business Manager for Planet Waves says, “D’Addario & Company -- our family owned and operated music products business -- is committed to superior product performance for a great music and video experience; The EDGE Distributors Group member companies share this same passion. In fact, we have already experienced great results with several EDGE Group members over the years. We look forward to sharing our passion for music and customer service with more dealers through The EDGE Group.”

Buzz Delano of Delano Associates, business development consultant for Planet Waves adds, “Custom integrators will find Planet Waves’ Cable Station to be an easy-inventory, timesaving solution that addresses all of their high-definition signal connectivity needs. Together, with The EDGE Group, we are confident that we can educate dealers on the efficiency and profitability benefits of all the Planet Waves products.”

The EDGE Group differs from other distribution groups in that it offers products that are of both a basic need and a unique niche for its dealers, typically employing a complementary line philosophy. The EDGE Group strategically selects the lines it carries, enabling the group to offer a full-suite of solutions to partners and dealers alike.

About The EDGE Distributors Group
Founded in 1999, The EDGE Distributors Group™ consists of 14 independently owned regional distributors that primarily serve the premium U.S. custom installation market and select retailers. EDGE partners sell and support products aimed at residential value-added installers and specialty retailers. They encourage growth by their members and customers alike by carefully evaluating, then bringing to market the finest installation products available — emphasizing those that are reliable, innovative, exciting and profitable. EDGE members also highly value personal attention, and no custom integrator is ever treated as just a number. Product lines EDGE distributes and supports include Channel Vision™, DLO, Furman Sound, Gefen, ICM/F-Conn Industries, NEC, NűVision™, Peerless Industries®, Pinnacle Speakers, Planar, Planet Waves, Sanus Systems, Sheer Wire, Xantech, ViewSonic® and VizionWare.
The EDGE Distributors Group contact info: 17837 1st Ave. S #7 / Seattle, WA 98148
Phone: 866.396.6531 / Fax: 888.651.9941 / Internet: www.edgegroup.org

About Planet Waves
D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, guitar and woodwind accessories and audio-video signal connectors and cables under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico and HQ Percussion. The company also runs the popular Gbase.com online gear source. D’Addario products are marketed in approximately 120 countries.


 

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