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For Immediate Release
June 12, 2007
Media Relations contact:
Muto Communications
Phone: 631.849.4301
Email: paul@mutocomm.com

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HOME THEATER SEATING SPECIALIST ROSE PEFHANY FORMS OASIS HOME THEATRE SEATING

Takes Over Distribution of Irwin Seating Company’s Products; Develops Fashionable, New Home Entertainment Furniture and Accessories

Toronto, Ontario – June 12, 2007 – Home theater seating specialist Rose
Pefhany today officially announced the formation of her new company, Oasis
Home Theatre Seating, which caters to the home theater and interior design
channels.

Based in Toronto, Ontario and serving the United States and Canada, Oasis
Home Theatre Seating distributes select Irwin Seating Company products as
well as its own brand of home entertainment furniture. Products offered
include lavish home theater loungers (recliners) made of fine Italian
leathers and burled woods; traditional theater-rocker style chairs; club
chairs with matching ottomans; bar stools and tables and pillows.

Pefhany is considered by many custom integrators and industry peers to have
pioneered the home theater-seating category; she began her career in the
consumer electronics industry by leading international commercial seating
manufacturer Irwin Seating Company to the home theater marketplace in the
early 90’s. There, Pefhany personally designed the company’s popular selling
Ambassador and Performance VIP models.

In early 2006, Irwin Seating Company closed its Toronto facility, from where
Pefhany led their home theater operations. Exiting the lounger segment of
their home theater business, Irwin Seating Company granted Pefhany the
rights to take over manufacturing and sales of the Ambassador and
Performance VIP loungers. The company also granted Pefhany the rights to
distribute their Ambassador, Marquee and Springfield rocker-style theater
chairs, which continue to be built at their Grand Rapids, Michigan plant.

Having cultivated Irwin Seating Company’s dealer network these past two
decades, and with long-standing relationships in place with seating supply
vendors and manufacturers, Pefhany seamlessly began supplying dealers as
Oasis Home Theatre Seating last year, in step with Irwin Seating Company’s
departure.

Gail (Stefanos) Hutchins, who assisted Pefhany for many years in the Irwin
Seating Company venture, joined Oasis Home Theatre Seating in the role of
business administrator, where she is responsible for all day-to-day business
activities.

Pefhany says, “We are overjoyed to be able to continue to bring to market
these wonderful home theater seating products that so many custom
integrators and interior designers have long relied upon for their client’s
entertainment needs. We are also excited about developing a wide variety of
new entertainment furniture products - with our current resources and
creativity, the sky is the limit!”

For all media inquires, please contact Muto Communications at 631.849.4301
or via email at paul@mutocomm.com

About Oasis Home Theatre Seating
Established in 2006, Oasis Home Theatre Seating is a Toronto, Ontario-based
home entertainment seating company that serves the United States and Canada.
Led by former Irwin Seating Company home theater division product and
marketing manager Rose Pefhany, the company designs, manufacturers and sells
home entertainment seating fashions ranging from traditional theater style
chairs, to luxurious recliners outfitted with the finest Italian leathers,
burled wood, recline mechanisms and more. Contact Info: Oasis Home Theatre
Seating / 128 Queen Street, Box 42167 / Mississauga, Ontario L5M 4Z4 /
phone: 905-567-6656 / fax: 905-567-6696 / internet:
www.oasishometheatreseating.com / email: rose@oasishometheatreseating.com

 

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