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For Immediate Release
April 16, 2007
Media Relations contact:
Muto Communications
Phone: 516.662.5374
Email: paul@mutocomm.com

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THE EDGE DISTRIBUTORS GROUP TO CARRY VIZIONWARE HI-WIREZ™ HDMI INTERCONNECTS

State-of-the-Art “Active” HDMI Cables Are Profitable Attachment Sale For High Definition Displays

Reinforces EDGE’s Goal of Providing Custom Integrators With Unique and Profitable Solutions

Seattle, WA – April 16, 2007 – The EDGE Distributors Group -- a rapidly-growing service-oriented group of 14 independently owned regional distributors catering primarily to dealers comprised of custom install and residential systems integrators -- today announced a distribution agreement with VizionWare, a Texas-based audio and video digital interconnect manufacturer.

Effective immediately, VizionWare’s complete line of Hi-Wirez™ HDMI interconnects will be available through The EDGE Group. According to Ben Jamison, vice president of sales and marketing for VizionWare, the brand’s Hi-Wirez interconnects employ an “active” DSP technology that delivers an uncompromised video signal at any length, which is crucial for integrators running HDMI in lengths of 6 meters or greater. Hi-Wirez cables are currently available in lengths ranging from 1 to 30 meters, varying in MSRP from $160 to $1,000.

Jamison says, “We are thrilled about this new partnership with The EDGE Group. The timing is perfect as Hi-Wirez are as much a requirement for today’s HD display devices as they are a lucrative attachment sale, which is great news for integrators during this time of eroding flat TV profit margins.”

Mike Hench, President of The EDGE Group says, “This is a great opportunity for both EDGE and VizionWare. EDGE is again successful in bringing our dealers (integrators) a new, technologically innovative and profitable solution, and VizionWare gains access to our vast network of more than 9,000 integrators across the U.S.“

Jamison furthered, “We are looking forward to the many opportunities that EDGE offers to reach our target market, such as the upcoming 2007 EDGE Level II Video Calibration Certification Program. We see programs like this enabling us (along with EDGE program leaders Sencore and NEC) to educate integrators on the roles that HDMI and proper calibration play in achieving the best possible video image, as well as how HDMI differs from the other digital video connections available today.”

The EDGE Group differs from other distribution groups in that it offers products that are of both a basic need and a unique niche for its dealers, typically employing a complementary line philosophy. The EDGE Group strategically selects the lines it carries, enabling the group to offer a full-suite of solutions to partners and dealers alike.

About The EDGE Distributors Group
Founded in 1999, The EDGE Distributors Group™ consists of 14 independently owned regional distributors that primarily serve the premium U.S. custom installation market and select retailers. EDGE partners sell and support products aimed at residential value-added installers and specialty retailers. They encourage growth by their members and customers alike by carefully evaluating, then bringing to market the finest installation products available — emphasizing those that are reliable, innovative and exciting. EDGE members also highly value personal attention, and no dealer is ever treated as just a number.

Product lines EDGE distributes and supports include Channel Vision™, DLO, Furman Sound, Gefen, ICM/F-Conn Industries, NEC, NûVision™, Peerless Industries®, Pinnacle Speakers, Planar, Sanus Systems, Sheer Wire, Xantech, ViewSonic® and VizionWare.

The EDGE Distributors Group / 17837 1st Ave. S #7 / Normandy Park, WA 98148
Phone: 866.396.6531 / Fax: 888.651.9941 / Internet: www.edgegroup.org

About VizionWare
VizionWare has developed and applied a patented core silicon technology to create a complete family of next generation digital interconnect products. The company's award-winning digital technology delivers numerous unique technological advances – including image enhancing circuitry, signal balancing, enhanced transmission technology between the source and sink cable ends, Optimal Spectral Diffusion™, and pixel clock re-timing – leading to unprecedented improvements to HDMI and DVI digital interconnect cables and adapters. These key advances overcome the limitations of passive analog and pseudo-active cables, enhancing transmission between the source and sink cable ends and lowering EMI radiation and interference with other wired and wireless connections, while delivering theater quality signals to the display independent of cable length.

VizionWare / 12708 Riata Vista Circle / Suite A-115 Austin, Texas 78727 / Phone: 512.493.9660 Fax: 512.493.9661 / Internet: www.vizionware.com

 

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