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For Immediate Release
August 27, 2007
Media Relations contact:
Muto Communications
Phone: 631.849.4301

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New Product Lines From Planet Waves, Pinnacle, VizionWare, DLO, plus new metro-New York Distribution Partner: New York Edge

More Than 850 Custom Integrators Reached with Recent Planar / Furman Sound Showcase / Training Tour and Dallas-based Consumer Electronics Expo

New Training Program Initiative on Tap: Steve Firszt of Fast-Forward Business Coaching™ to Educate The EDGE Group’s Dealers on How to Run Their Businesses More Efficiently and Profitably

Seeks New Manufacturer and Distribution Partners in Ohio, West Virginia, Minnesota and the Dakotas

Seattle, WA – August 27, 2007 - The EDGE Distributors Group -- a service-oriented group of
14 independently owned regional distributors catering primarily to custom install and residential systems integrators – seeks to capitalize on its continued growth by bringing custom integrators additional product lines and member distribution partners, plus continued educational efforts, beginning this Fall thru 2008.

New Recent Product Offerings, New Distribution Partner
So far this year, The EDGE Group has brought on product lines from Planet Waves, Pinnacle, VizionWare and DLO. In addition, the group has expanded their NEC flat video display offerings by taking on the brand’s new high-end Multeos LCD monitors. The EDGE Group also added new metro-New York distribution member, New York Edge.

Training Initiatives
Earlier this year, The EDGE Group reached more than 850 custom integrators with its Planar / Furman Sound showcase / training tour and Dallas-based Consumer Electronics Expo. Mike Hench, president of The EDGE Group says, “With the success of this year’s training programs, we will continue to be aggressive in the education arena. It has proven to greatly benefit our vendor partners and custom integrators. Going forward, we plan to offer courses to help our custom integrators run their business more efficiently and profitably.”

New Business Management Seminars
The EDGE Group, with Steve Firszt of Fast-Forward Business Coaching, will be hosting business management seminars for custom integrators. The program focuses on helping business owners learn to manage for greater margins and profitability, while also growing sales and becoming more organizationally efficient. Said Firszt, ”Today’s business environment demands more than product knowledge and installation expertise. Stronger management practices make for stronger custom integrators. From this, the custom integrator, manufacturer and homeowner all benefit.”

Seeking New Strategic Manufacturer and Distribution Partners
Hench says, “As we continue to grow, we are looking to add value-added component and accessory lines that contribute to our ‘complementary line’ philosophy. We are also seeking new distribution partners to fill open territories, specifically Ohio, West Virginia, Minnesota
and North and South Dakota.”

Hench added, “Naturally CEDIA is a perfect opportunity for EDGE to meet with interested manufacturers and distribution companies. Those interested should contact EDGE Group Director Katye McGregor at (415) 297-0981 or”

Mid-west EDGE Member Expands
Charter EDGE Group member Ron Throckmorton, principal of R.J. Throckmorton (Mid-west) has purchased land in Eureka Industrial Park, Eureka, Missouri, where his new facility is now under construction. Located on the I-44 corridor at the Six Flags Amusement Park exit and within 1/8 mile of the Interstate Highway, his company’s facility will include a warehouse, showroom, training facility, loading docks and even a drive-in door, for a total of 17,000 square feet. Throckmorton expects the new facility to be open this fall.

About The EDGE Distributors Group
Founded in 1999, The EDGE Distributors Group™ consists of 14 independently owned regional distributors that primarily serve the premium U.S. custom installation market and select retailers. EDGE partners sell and support products aimed at residential value-added installers and specialty retailers. They encourage growth by their members and customers alike by carefully evaluating, then bringing to market the finest installation products available — emphasizing those that are reliable, innovative, exciting and profitable. EDGE members also highly value personal attention, and no custom integrator is ever treated as just a number. Product lines EDGE distributes and supports include Channel Vision™, DLO, Furman Sound, Gefen, ICM/F-Conn Industries, NEC, NûVision™, Peerless Industries®, Pinnacle Speakers, Planar, Planet Waves, Sanus Systems, Sheer Wire, Xantech, ViewSonic® and VizionWare.
The EDGE Distributors Group Contact Info:/ 17837 1st Ave. S #7 / Seattle, WA 98148
Phone: 866.396.6531 / Fax: 888.651.9941 / Internet:


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